{"id":1108,"date":"2017-12-16T14:04:43","date_gmt":"2017-12-16T13:04:43","guid":{"rendered":"https:\/\/www.the-lifesights-company.com\/what-we-do\/"},"modified":"2025-01-24T15:44:34","modified_gmt":"2025-01-24T14:44:34","slug":"what-we-do","status":"publish","type":"page","link":"https:\/\/www.the-lifesights-company.com\/en\/what-we-do\/","title":{"rendered":"What we do"},"content":{"rendered":"

What we do<\/strong><\/h1>\n

We provide clear and actionable insights-based recommendations to help YOU:<\/b><\/p>\n

– Develop successful brands <\/b>and communication<\/p>\n

– Maintain a competitive edge<\/b><\/p>\n

– Assist in strengthening <\/b>existing portfolio <\/b><\/p>\n

– Contribute to development<\/b> of strong innovations<\/b><\/p>\n

 <\/p>\n


\n
Insights Community<\/strong><\/div>
<\/p>\n

Our online interactive platform \u201cThe Insights Community\u201d <\/b>takes insights generation to a whole new level.<\/p>\n

– Enables direct engagement<\/b> with consumers in the social media context<\/p>\n

– Offers a real-time exchange in natural habitat<\/b><\/p>\n

– Works with wide spectrum of interactive, intuitive, visual and gamification tools<\/b><\/p>\n

– Ensures high level <\/b>consumer involvement <\/b>and motivation<\/p>\n

– Yields rich qualitative data <\/b>and ethnographic footage<\/b><\/p>\n

– Benefits from anonymity <\/b>of the internet enabling open discussion of sensitive subjects <\/b><\/p>\n

 <\/p>\n

<\/div><\/div>
\n

Qualitative Research<\/div>
<\/p>\n

– Consumer groups<\/p>\n

– Workshops<\/p>\n

– In-depth interviews<\/p>\n

– Ethnographic research<\/p>\n

– Consumer and shopper safaris<\/p>\n

All can be conducted both face-to-face and virtually.<\/p>\n

 <\/p>\n

Techniques:<\/b><\/p>\n

– Specially developed verbal and non-verbal exploration tools<\/b><\/p>\n

– Interactive and projective techniques <\/b><\/p>\n

– Gamification tools <\/b>revealing subconscious and pre-verbal emotions and desires<\/p>\n

– Digital product configuration<\/b><\/p>\n

– Hypotheses building based on the behavioral data <\/b>and verbatims<\/p>\n

– Analysis of key meanings, underlying structures, and psychological systems<\/p>\n

– Social media analysis<\/b><\/p>\n

–\u00a0AI Lifesights: Luna & Jackson (AI-Moderators)
\nHuman-like consumer conversations at global scale and high speed – tailored questioning flow and probing when required<\/p>\n

 <\/p>\n

<\/div><\/div>
\n

Quantitative Research<\/div>
<\/p>\n

Data collection:<\/b><\/p>\n

– Online surveys<\/b><\/p>\n

– Face-to-face<\/b> or CATI<\/b> interviews<\/p>\n

– Own consumer panels in Germany, UK and France<\/b><\/p>\n

– Established co-operations with research agencies around the world<\/p>\n

– Lifesights<\/b> comprehensive benchmarking database<\/b> for key performance indicators<\/p>\n

 <\/p>\n

 <\/p>\n

Data analyses: <\/b><\/p>\n

– Market segmentation<\/p>\n

– Conjoint analysis<\/p>\n

– Pricing analysis<\/p>\n

– Turf analysis<\/p>\n

– Penalty analysis<\/p>\n

– And more<\/p>\n

 <\/p>\n

<\/div><\/div>
\n

Workshops<\/div>
<\/p>\n

– Co-creation\/ideation workshops<\/p>\n

– Innovation workshops<\/p>\n

– Brand strategy workshops<\/p>\n

– Insights workshops<\/p>\n

– Concept writing<\/p>\n

– Design thinking<\/p>\n

<\/div><\/div><\/p>\n

 <\/p>\n

[\/toggle]
\n

AI Moderation<\/div>
<\/div><\/div><\/p>\n

Since the beginning of 2023, our AI moderators Luna, Jackson, as well as Mei, Mateo, Omar\u00a0 and many others, have been complementing our Lifesights team to generate insights from qualitative and quantitative research more efficiently.
\nOur AI moderators speak every language and can be deployed globally.<\/p>\n

    \n
  • We brief our moderators, explaining exactly where deeper probing is needed and what we want to explore.<\/li>\n
  • Then they get to work (24\/7), and in most cases, they have completed the interviews within hours.<\/li>\n
  • The Lifesights team generates insights from the consumers\u2019 answers \u2013 the “golden nuggets,” as we call them.<\/li>\n<\/ul>\n

    Benefits of AI Moderators<\/strong><\/p>\n

      \n
    • Qualitative research \u2013 Efficient, fast, and cost-effective. We listen to the consumers and ask follow-up questions where necessary.<\/li>\n
    • Quantitative research \u2013 Better understanding of open responses, as our AI moderators can follow-up with additional questions.<\/li>\n<\/ul>\n

      The perfect symbiosis of Lifesights expertise and AI technology<\/strong><\/p>\n

      <\/div>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      What we do We provide clear and actionable insights-based recommendations to help YOU: – Develop successful brands and communication – Maintain a competitive edge – Assist in strengthening existing portfolio – Contribute to development of strong innovations    <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1108","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWhat we do - The Lifesights Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.the-lifesights-company.com\/en\/what-we-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What we do - The Lifesights Company\" \/>\n<meta property=\"og:description\" content=\"What we do We provide clear and actionable insights-based recommendations to help YOU: – Develop successful brands and communication – Maintain a competitive edge – Assist in strengthening existing portfolio – Contribute to development of strong innovations    \" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.the-lifesights-company.com\/en\/what-we-do\/\" \/>\n<meta property=\"og:site_name\" content=\"The Lifesights Company\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T14:44:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.the-lifesights-company.com\/en\/what-we-do\/\",\"url\":\"https:\/\/www.the-lifesights-company.com\/en\/what-we-do\/\",\"name\":\"What we do - 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