
Market Research Worldwide
Over 15 Years of Global Market Research – The Lifesights Company is an internationally operating market research and consulting agency based in Bremen, Germany.
Through customized qualitative and quantitative studies, we provide valuable professional and consumer insights that drive successful brand and innovation development.
We conduct both industry-specific and cross-industry research, with a strong focus on the healthcare and consumer goods sectors.
Our team consists of passionate market researchers and marketing experts with extensive experience in healthcare, pharmaceuticals, and consumer goods—gained both on the corporate and agency sides. We combine diverse academic backgrounds with professional expertise to deliver exceptional insights.
Our AI moderators – Luna, Kai, Jin, Mia, and Jackson – engage in human-like conversations with consumers worldwide. Fast, scalable, and highly adaptable to your research needs, they provide deep insights through tailored questioning techniques and precise probing when required.
We take an entrepreneurial approach and share a deep passion for understanding people—their behaviors, desires, and needs. Consumers, shoppers, influencers, and experts from around the globe continue to inspire us every day.
Our strength: We transform insights into meaningful and actionable recommendations that create real value.
Whether nationally or internationally, we support brands and markets across the globe.
What We Do
We help our clients develop successful brands and products.
The launch of successful new brands and products always requires a thorough analysis of the market and target audiences, as well as a comprehensive understanding of the brand’s positioning within its competitive environment.
We understand how important it is for our clients to offer excellent products and services that best meet their customers’ needs. We support you every step of the way in the successful introduction of new brands and products or the strengthening of your existing portfolio. Our insights help you develop strong innovations, maintain your competitive edge, and ensure profitable growth.
We help you understand purchase criteria, motivators, and barriers so that your concepts, products, and packaging optimally meet your customers’ needs and expectations.
– Concept explorations and screenings
– Product tests (in-hall, in-home)
– Packaging design and handling tests
– Shelf tests
– Price sensitivity analyses
We help you develop successful communication strategies, share your core messages with your customers and consumers in a clear and relevant way, and analyze and evaluate the performance of your communications.
– Copy pre- and post-tests
– Packaging communication/claim tests
– Website (usability) tests
We help you understand consumer perceptions of your brand, track your brand’s performance compared to key competitors over time, and determine optimal positioning.
– Brand status and image studies
– Brand tracking studies
We lead inspiring workshops to generate new ideas and support you in transforming those ideas into concepts and products.
– Ideation and innovation workshops
– Design thinking workshops
– Co-creation and prototyping workshops
– Brand development and strategy workshops
Our Methods
With our portfolio of qualitative and quantitative methods, we can generate all the information our clients need to develop the market position of their brands. Alongside traditional approaches, we use methods specifically developed by our team to meet the requirements of individual projects. Often, we apply a unique mix of methods to ensure the best possible approach for your business objectives and research questions.
We have extensive experience in moderating group discussions and workshops, conducting in-depth interviews, and immersions in consumers’ natural environments through ethnographic consumer and shopper safaris across various FMCG categories and countries.
All our group discussions and interviews are moderated by experienced native-speaking moderators trained in the application and interpretation of specially developed verbal and non-verbal exploration techniques. To deeply explore consumers’ perceptions, inherent motivations, and needs, we utilize proven methods from psychology, forensic science, and creative problem-solving fields. Our expertise lies in applying interactive and projective techniques that reveal unconscious and pre-verbal emotions and desires, going beyond rational answers.
We do not settle for obvious responses and focus on in-depth exploration. Our belief is to generate fresh insights based on genuine motivators, beliefs, and attitudes of consumers towards the research topic.
In qualitative content analysis, we follow a “bottom-up” approach, formulating hypotheses based on behavioral data and verbatims. We focus on key meanings and analyze underlying structures and psychological systems to deliver relevant insights and conclusions for your brand, concept, or product development strategies.
For our online quantitative studies, we use our proprietary consumer panels in Germany, the UK, and France. In other countries, we maintain long-standing and well-established partnerships with carefully selected partners who adhere to our high standards in panel and project management. This enables us to conduct high-quality quantitative studies in virtually any country worldwide.
Our extensive experience in conducting concept and product tests across various product categories and countries has allowed us to establish a comprehensive benchmarking database for key parameters (e.g., overall liking, uniqueness, purchase intent, brand fit). We rely on this database to assess the performance of new concepts and products and have built extensive expertise in conducting specialized analyses such as TURF, penalty, or pricing analyses, forming the basis of our recommendations for your marketing decisions.
In specific fields (e.g., B2B target groups), we also conduct quantitative studies using face-to-face or CATI interviews.
Since early 2023, our AI moderators Luna, Jackson, Mei, Mateo, Omar, and many others have been complementing the Lifesights team to generate insights from qualitative and quantitative research more efficiently.
Our AI moderators speak every language and can be deployed globally.
We brief our moderators thoroughly, explaining where deeper probing is required and what we aim to explore.
They begin their work (24/7) and complete the interviews within hours in most cases.
The Lifesights team generates insights from the consumers’ answers – the “golden nuggets,” as we call them.
Benefits of AI Moderators
– Qualitative Research – Efficient, fast, and cost-effective. We listen to consumers and ask follow-up questions where necessary.
– Quantitative Research – Improved understanding of open responses, as our AI moderators can follow up with additional questions.
The perfect symbiosis of Lifesights expertise and AI technology
News
A warm welcome!
New to the Team: Our AI Moderators Luna, Mateo, Jin, Anaya, and Zara
Since 2024, our team of AI moderators has been enhancing the Lifesights team, taking qualitative and quantitative research to the next level – like a perfectly tuned orchestra, where each moderator plays their unique role to deliver harmonious and in-depth insights for our clients.
Their strengths:
- 24/7 global availability – in every language, at high speed, and with cost efficiency.
- Tailored questioning with targeted follow-ups when needed – flexible for both qualitative and quantitative studies, customized to our clients’ needs.
- Precise, in-depth, and actionable – delivering the best insights and well-founded strategic decisions that create real value.
With Luna, Mateo, Jin, Anaya, Zara and many more, we orchestrate a perfect symphony of data and insights – precise, efficient, and globally accessible.
CANNABIS AS A MEDICINE – WHITEPAPER ON THE “CANNABIS PRESCRIPTION STUDY 2020”
The basic report “Cannabis Prescription Study 2020” is now available on request – with extensive information from more than 10,000 telephone interviews with medical specialists.
These were systematically processed within the scope of the study and can be used as a basis for strategic corporate decisions.
This whitepaper includes the following contents:
- objectives and use of the “Cannabis Prescription Study 2020”
- profile and contents of the basic report “Cannabis Prescription Study 2020”
- possibilities of acquiring more detailed special analyses to supplement the basic report
- excerpts from the “Cannabis Prescription Study 2020”
Request now the WHITEPAPER for FREE per mail:
timm.harder@the-lifesights-company.com
Look behind dermatologists and oncologists
Together with the Vendus (www.vendus.de) and the Sanvartis (www.sanvartis.de) we have performed the ‘RX Multichannel Monitor 2019’. The survey of 60 resident oncologists and 60 dermatologists between 26 and 65 years of age focused on the contact preference of the HCPs and the relevance of the different sources of information. The results of the ‘Rx Multichannel Monitor 2019’ make it clear that not all physicians and specialists are the same. Each occupational group has its own preferences and these must be addressed with the right, individual communication mix.
Know preferences
For the pharmaceutical industry, the changing preferences of physicians are also increasing the need to select target group-oriented communication channels for their requirements. The importance of the Internet and social media in professional information research for the HCP continues to grow. This means that only those who know their target group exactly can respond to their preferences and generate the desired reactions. The results of the study show that the preferred communication channels differ according to the specialist’s direction and in some cases also depend on age and gender. A targeted approach by physicians therefore primarily requires an analysis of the target group: In which specialist area do the physicians work? Are there predominantly men or women among them? In what proportion to each other are the different age groups represented? Only the answers to these core questions enable a targeted communication strategy.
If you would like to know more, please send us a short message or give us a call.
Dr. Timm Harder
Global Director Health Care
timm.harder@the-lifesights-company.com
Tel. 0421 960 36 119