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The Lifesights Company is a consulting market research agency offering qualitative and quantitative tools to generate strong consumer-based insights for successful development of brands and innovations.

We have a strong business sense and a passion for people. Consumers, shoppers, influencers and experts fascinate us. Our strength lies in making our findings meaningful, bringing insights to life, making them tangible, and above all, providing actionable recommendations for marketing and R&D professionals.

From our home base in Bremen, Germany, we operate worldwide to understand international brands, market and consumers around the globe.

Our team consists of experienced and highly motivated researchers committed to helping you build strong brands and explore undiscovered market opportunities and take advantage of them.





The first mini 4K projector in the world is on its way

Portable projectors with integrated rechargeable batteries have been a phenomenon for a while and sometimes bring an amazing performance for their size. Nevertheless, the image is often not even in HD resolution and the sound is not comparable to an expensive system. The manufacturers of the N-Tech want to solve these two problems: The mobile projector offers a 4K resolution in combination with a powerful sound.

The N-Tech financing campaign is currently running on Indiegogo, where the funding target has been exceeded by well over 1,000%. The smart 4K projector not only offers an impressive picture, but also scores points with all sorts of other useful features.

Powerful 4K projector for everyone

The manufacturer advertises the N-Tech as a portable projector that fits into any backpack but still has enough power to replace a home theater system. This is achieved by the image in 4K resolution, which knows how to score with sharpness and good colors, no matter where you are. If you want, you can even use the beamer to view its contents in 3D with active shutter glasses. In addition, in the lower module of the beamer, four speakers are built in, which should create a soundscape with surround sound in high quality.

N-Tech does not consist of a component in which everything is integrated, as you would expect, but of three different modules, namely the beamer itself, the battery and the loudspeaker. As a result, it can be packed even more compactly on the go, or the speakers can be left at home right away if you know they’re not needed – practical!

Flexibility, at home and on the go

With its round design, the N-Tech can easily be turned on its stand at will to find the perfect location for projection. Even in bed, the projector can be mounted on the stand in such a way that the image is projected onto the ceiling, thus preventing unpleasant neck tension.

Of course, N-Tech also offers a variety of connectivity options, including Wi-Fi, Bluetooth, and even built-in storage to play content. Even classic with HDMI cable, you can connect his devices with the projector, so everyone should be able to find a suitable solution for image transmission. Starting at a price of around 400 euros N-Tech can currently be pre-ordered on Indiegogo; the delivery is scheduled for August 2018.

Author: Michael Lautenschlager


Clever fitness gadget right under your office table

Physical exercise is important. It relieves stress, is good for blood pressure, burns calories, releases endorphins and generally enhances well-being. Well, that should not be new to most people, yet two-thirds of men and half of women in Germany are still considered overweight. A common reason for this is that simply the time is missing. The whole week in the office, where should one put the sport there?

If this is really the main reason, today we will introduce you to a gadget designed specifically for exercise at the desk. This allows training directly at the workplace and during working hours. Today’s gadget is located in a slightly higher price range, but an investment in something very useful, namely your own health. How exactly the cardio training works at the desk, we present to you now.

WorkOut at work – how should this work?

The Cubii is a so-called undertable elliptical trainer. It’s a treadmill that’s designed to fit under any conventional desk. The user can concentrate fully on his work while kicking his legs. Since Cubii makes virtually no noise, it does not bother the colleagues nearby.

Some may say that stomping a bit on the spot can not do so much. It is clear that the period between 09:00 and 17:00 o’clock for many is probably the most physically unproductive. If you use only two of them in those eight hours to stay on the ball, that’s 10 hours of exercise a week, just by the way. With continuous use, the WorkOut adds up enormously.

The app of the Cubii and its versatile features

Of course – as could be the case with a modern gadget – Cubii can be connected to the smartphone via Bluetooth. Through the app, the user can set some and read even more. For example, the control of the resistance via app is a pleasant feature.

Of course, the app also provides data on personal progress. The calories burned, distance reached, steps taken, elapsed time, and revolutions per minute can all be displayed. On top of that there is the possibility to convert the training into steps and to combine it with Fitbit or HealthKit. Interested parties will find the link below; There are currently Cubii for 339 euros.

Author: Dennis Metz


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