What we do

We provide clear and actionable insights-based recommendations to help YOU:

– Develop successful brands and communication

– Maintain a competitive edge

– Assist in strengthening existing portfolio

– Contribute to development of strong innovations

 


Insights Community

Our online interactive platform “The Insights Community” takes insights generation to a whole new level.

– Enables direct engagement with consumers in the social media context

– Offers a real-time exchange in natural habitat

– Works with wide spectrum of interactive, intuitive, visual and gamification tools

– Ensures high level consumer involvement and motivation

– Yields rich qualitative data and ethnographic footage

– Benefits from anonymity of the internet enabling open discussion of sensitive subjects

 


Qualitative Research

– Consumer groups

– Workshops

– In-depth interviews

– Ethnographic research

– Consumer and shopper safaris

All can be conducted both face-to-face and virtually.

 

Techniques:

– Specially developed verbal and non-verbal exploration tools

– Interactive and projective techniques

– Gamification tools revealing subconscious and pre-verbal emotions and desires

– Digital product configuration

– Hypotheses building based on the behavioral data and verbatims

– Analysis of key meanings, underlying structures, and psychological systems

– Social media analysis

– AI Lifesights: Luna & Jackson (AI-Moderators)
Human-like consumer conversations at global scale and high speed – tailored questioning flow and probing when required

 


Quantitative Research

Data collection:

– Online surveys

– Face-to-face or CATI interviews

– Own consumer panels in Germany, UK and France

– Established co-operations with research agencies around the world

– Lifesights comprehensive benchmarking database for key performance indicators

 

 

Data analyses:

– Market segmentation

– Conjoint analysis

– Pricing analysis

– Turf analysis

– Penalty analysis

– And more

 


Workshops

– Co-creation/ideation workshops

– Innovation workshops

– Brand strategy workshops

– Insights workshops

– Concept writing

– Design thinking

 

[/toggle]

AI Moderation

Since the beginning of 2023, our AI moderators Luna, Jackson, as well as Mei, Mateo, Omar  and many others, have been complementing our Lifesights team to generate insights from qualitative and quantitative research more efficiently.
Our AI moderators speak every language and can be deployed globally.

  • We brief our moderators, explaining exactly where deeper probing is needed and what we want to explore.
  • Then they get to work (24/7), and in most cases, they have completed the interviews within hours.
  • The Lifesights team generates insights from the consumers’ answers – the “golden nuggets,” as we call them.

Benefits of AI Moderators

  • Qualitative research – Efficient, fast, and cost-effective. We listen to the consumers and ask follow-up questions where necessary.
  • Quantitative research – Better understanding of open responses, as our AI moderators can follow-up with additional questions.

The perfect symbiosis of Lifesights expertise and AI technology