What we do
We provide clear and actionable insights-based recommendations to help YOU:
– Develop successful brands and communication
– Maintain a competitive edge
– Assist in strengthening existing portfolio
– Contribute to development of strong innovations
– Consumer groups
– Workshops
– In-depth interviews
– Ethnographic research
– Consumer and shopper safaris
All can be conducted both face-to-face and virtually.
Techniques:
– Specially developed verbal and non-verbal exploration tools
– Interactive and projective techniques
– Gamification tools revealing subconscious and pre-verbal emotions and desires
– Digital product configuration
– Hypotheses building based on the behavioral data and verbatims
– Analysis of key meanings, underlying structures, and psychological systems
– Social media analysis
Data collection:
– Online surveys
– Face-to-face or CATI interviews
– Own consumer panels in Germany, UK and France
– Established co-operations with research agencies around the world
– Lifesights comprehensive benchmarking database for key performance indicators
Data analyses:
– Market segmentation
– Conjoint analysis
– Pricing analysis
– Turf analysis
– Penalty analysis
– And more
– Co-creation/ideation workshops
– Innovation workshops
– Brand strategy workshops
– Insights workshops
– Concept writing
– Design thinking
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