What we do

We provide clear and actionable insights-based recommendations to help YOU:

Develop successful brands and communication

– Maintain a competitive edge

– Assist in strengthening existing portfolio

– Contribute to development of strong innovations


Insights Community

Our online interactive platform “The Insights Community” takes insights generation to a whole new level.

– Enables direct engagement with consumers in the social media context

– Offers a real-time exchange in natural habitat

– Works with wide spectrum of interactive, intuitive, visual and gamification tools

– Ensures high level consumer involvement and motivation

– Yields rich qualitative data and ethnographic footage

– Benefits from anonymity of the internet enabling open discussion of sensitive subjects


Qualitative Research

– Consumer groups

– Workshops

– In-depth interviews

– Ethnographic research

– Consumer and shopper safaris

All can be conducted both face-to-face and virtually.



– Specially developed verbal and non-verbal exploration tools

Interactive and projective techniques

Gamification tools revealing subconscious and pre-verbal emotions and desires

Digital product configuration

– Hypotheses building based on the behavioral data and verbatims

– Analysis of key meanings, underlying structures, and psychological systems

– Social media analysis


Quantitative Research

Data collection:

Online surveys

Face-to-face or CATI interviews

Own consumer panels in Germany, UK and France

– Established co-operations with research agencies around the world

Lifesights comprehensive benchmarking database for key performance indicators


Data analyses:

– Market segmentation

– Conjoint analysis

– Pricing analysis

– Turf analysis

– Penalty analysis

– And more



– Co-creation/ideation workshops

– Innovation workshops

– Brand strategy workshops

– Insights workshops

– Concept writing

– Design thinking


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